• Friday, September 25, 2020

Freda Salvador

Boots Made for Walkin'
May 13, 2014
By , Executive Editor

Traveling in style is a high priority, but beauty has a price. Especially when it comes to footwear. Luggage space is oh-so-precious and an inconveniently placed blister can really bring out the worst in a girl. If you’re the type who can don a pair of Pigalles from brunch to sightseeing to dinner to the club – on cobblestone streets, at that – well, your name must be Kate Moss. For the mere mortals among us who crave a comfortably chic solution, there’s Freda Salvador.

Freda launched two years ago in San Francisco – a city known for its hills. Founders Megan Papay and Cristina Palomo-Nelson, fashion industry vets and babes in their own right, set out to conquer said hills in style. With Freda Kahlo as their driving inspiration, they created a line of low-key flats and boots, taking streamlined silhouettes and injecting them with luxe, visionary details like pony hair and studs. And considering that S.F. is not exactly a fashion mecca (unless you consider a start-up tee, bootcut jeans and “mandals” an appropriate date ensemble), it goes without saying that these shoes are a sight for sore eyes. 


With the Spring 2014 collection, Freda has really hit its stride. It's tightly edited and wholly representative of the rock and roll-meets-refined brand aesthetic. The travel-ready sandals, flats, booties and block-heeled sandals have subtle accents like cutouts, crackly metallics and snakeskin that lend a touch of personal style to even the most basic outfit. The Star, with its gypsy-jetset silver “boot bracelet” has made it onto our all-time list of favorite shoes; they’ve been around the world with us. The ivory Wit is perfect for pretty much any spring day, anywhere you might be. And the Heart in black snake is an instant classic. Each pair looks great dressed up or down. And versatility is key when traveling. In style, that is.