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Celebrity Voluntourism

Keep a Child Alive Organization

Keep a Child Alive
December 6, 2012
By , Celebrity Contributor

Star power: Alicia Keys, musician, actress, writer, and entrepreneur.

The nonprofit: Keep a Child Alive. Formed and cofounded by global ambassador Alicia Keys and film/TV producer Leigh Blake in 2003.

Crisis locations: Africa and India

Cause & effect: One trip to Africa in 2003 is all it took for Keys to partner with Blake to create KCA. Since then she has been flexing her enchanting vocal chords in the battle against HIV/AIDS in countries where there’s a devastatingly high percentage of children and families affected by the disease. KCA has succeeded in providing life-saving, antiretroviral treatments, nutrition, and support in clinics and orphan care sites in Africa and India.

Campaign: It’s no secret that the best way to increase global awareness and gain public support is by spreading the word. Who better than an influential songbird like Keys? Her tireless efforts include talk shows and concerts, encouraging fans and audiences to donate $5 by texting “ALIVE” to 90999. She also hosts the annual KCA Black Ball, and produced a moving docu-film, Alicia in Africa, about her month-long journey in Africa.

In their words: Keys summed up the charity to CNN.com in 2008: “Helping keep a child, or mother, or father, or brother, or sister alive means turning the worst epidemic of our lifetime into the greatest victory of our generation.”

Info and volunteer opportunities: http://www.keepachildalive.org/