Dioriviera

Christine Drinan, Founder

Dior’s Riviera Line

Some brands just get better with time, because they continually surprise you with their creativity. That’s why Dior has been around for almost 80 years, and will be around for at least 80 more. Dior is classic and timeless. There’s never a red carpet or royal event without someone in Dior. But in the past decade, the brand has also offered fashion-forward items that that aren’t $10,000 for a couture coat. Dior is going after a more inclusive, larger market. Case in point is the Dioriviera collection, designed by creative director Maria Grazia Chiuri. Essentially, you can clothe yourself (and your home) with a few of these pieces, and fit right into the St. Tropez scene. Here’s an inside look.

Dior des Lices in St. Tropez

If you’ve been to St. Tropez, you know that Dior’s store is essential to the south-of-France experience. Dior is set in an 18th-century, so French-it hurts historic home next to Les Jardins de L’Ambassade. This is one of the few locations where there is a crowd gathered outside waiting to step foot into Dior. Part of it is the terrific clothes, and part of it is the Dior des Lices restaurant. The Dior store is an essential stop for a long lunch and a bit of shopping when you’re not at the Club 55.

Dioriviera

This brings us to Dioriviera, which is the brand’s summer 2022 collection. We can’t get over how perfect this portmanteau word is. The theme of the line is modern toile in fluorescent blue, orange, and peony pink. The line is whimsical and immediately elevates your mood. What we also love is its attainable luxury. The price starts at $160 for a set of bamboo straws, and goes up from there for everything from bikinis and swim trunks to pillows and chaises longues. Essentially, here’s everything you need to put you and your home in a summer glow. These are a few of our favorite pieces from the line that also make unique host gifts. After all, what do you get someone who invites you to their beachfront Hamptons manse or their yacht in the south of France? Well, now you know: Dioriviera.

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