When Baron’s Cove revamped a decade or so, it had so much potential. However, it didn’t quite get there (though not without putting their hearts into it). Well, now they have hearts and smarts, with Faraway taking the helm. If the first look is any indication, Baron’s Cove will be the place to stay in Sag this summer.
Now, new leadership is taking over with a steadier hand. They’re shaping the property with the clarity it’s been missing for years. Faraway Hotels is taking the reins, backed by Blue Flag Capital, Collared Martin Hospitality, and Bain Capital Real Estate. They plan to reopen the property in summer 2026 as Faraway Sag Harbor, their first Hamptons address.
A New Chapter Worth Reading
Faraway’s approach has always been about narrative rather than novelty. In Sag Harbor, that vision becomes a 67‑room compound shaped by gardens and sun‑washed patios. Jason Brown is CEO and co‑founder of Blue Flag. He views Sag Harbor as an easy fit for the brand’s coastal narrative. The harbor has its own steady rhythm, and they’re leaning into it.
The hotel sits at 31 West Water Street, right on the harbor. Rooms face either the water or the gardens. You’ll find harbor lofts and garden hideaways throughout the property. Some even have double‑height rooms that flirt with the afternoon sun. The pool keeps its role as the hotel’s social heart. Fresh landscaping and open‑air dining encourage a little wandering – which is very much the Faraway way of doing things.
A Table With Something To Say
At the center of the property will be Zagara, a new flagship restaurant inspired by Amalfi Coast living.
Menus will lean coastal Italian – seafood, citrus, and the kind of produce that makes summer in the Hamptons feel like its own season. The restaurant is designed to move naturally from day to night, with lighter dishes served poolside and on the rooftop terrace.
The Good Kind of Summer Drift
Faraway Sag Harbor will carry over the guest‑facing touches that have defined the brand elsewhere, though here they take on a more maritime tone. Hidden gardens, sunlit patios, and a poolside retreat shape the property’s rhythm.
Service remains intentionally unfussy – operated by Collared Martin Hospitality, the same team behind Faraway’s Nantucket and Martha’s Vineyard properties, known for thoughtful service and a sense of ease.
Rates, (This Is The Hamptons)
Official 2026 pricing has not yet been released. Current rates at the existing Faraway Sag Harbor property sit in the upper‑premium tier, with strong demand during summer weekends – a baseline that will likely rise once the full repositioning debuts.
Given the waterfront address, the 67‑room scale, and the brand’s design‑driven approach, expect pricing to align with Sag Harbor’s top boutique hotels when reservations open. (This is inference based on market norms; no official pricing has been published.)
The Takeaway
Faraway’s arrival gives Baron’s Cove the structure it always needed: a clear design language, a hospitality team with a track record, and a narrative that fits Sag Harbor’s maritime identity. The early look suggests a property that feels rooted rather than reinvented – shaped by gardens, light, and a sense of place that doesn’t need to announce itself.
If the execution matches the ambition, this will be one of the defining Hamptons openings of 2026.
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FAQs
Q: Is Baron’s Cove changing its name?
A: Yes, Baron’s Cove will reopen as Faraway Sag Harbor in summer 2026.
Q: Will Baron’s Cove keep its waterfront location?
A: Absolutely, Baron’s Cove stays right on the harbor at 31 West Water Street.
Q: Is Baron’s Cove getting a new restaurant?
A: Yes, Baron’s Cove will debut Zagara, a coastal Italian spot inspired by the Amalfi Coast.
