This summer, it’s not just beach clubs in the Mediterranean that are getting the designer treatment. Instead, Louis Vuitton has brought its signature style to New York. The design house is the presenting sponsor of First Fridays at The Frick, proving that the season’s chicest collaboration doesn’t require a passport.
Why Go?
Held on the first Friday of each month, the after-hours series transforms the newly reopened museum into one of the city’s most stylish evenings out. Along the way, guests can wander the galleries with a cocktail in hand, enjoy live music throughout the museum, and experience The Frick’s celebrated collection after hours. It’s a refreshingly civilized alternative to the usual summer social circuit.
The Partnership
The partnership feels like a natural fit. After all, Louis Vuitton has long blurred the lines between fashion, travel, and culture. Meanwhile, The Frick remains one of New York’s most refined cultural institutions. Together, they offer an evening that’s equal parts art opening and summer soirée. In a season filled with branded beach clubs and seaside pop-ups, this may be the chicest collaboration of them all. Because cocktails, art, and beautiful people have always belonged together.
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FAQs
Q: When are First Fridays at The Frick held?
A: First Fridays take place on the first Friday of select months. Then, The Frick stays open into the evening for after-hours access, cocktails, and special programming.
Q: Do you need a ticket for First Fridays at The Frick?
A: Yes. Tickets are required and often sell out in advance, so it’s best to reserve as early as possible.
Q: What makes Louis Vuitton’s partnership with The Frick unique?
A: Rather than sponsoring a beach club or seasonal pop-up, Louis Vuitton has brought its brand to one of New York’s most iconic cultural institutions. The result is an elegant evening that blends fashion, art, music, and cocktails in a distinctly New York setting.
