As if humanitarian, Oscar-winning actor, and super mom to six kids wasn’t already an accomplishment, Angelina Jolie has entered the fashion game. A passion project to bring local artisans from countries around the world, Atelier Jolie has landed in Noho. There will be a café, lectures, and maybe even an Angelina sighting.
Atelier Jolie
When we think of Angelina, it’s often not for her sense of fashion. She famously hasn’t been in the front rows of fashion week, or done a Met Gala. But just because she hasn’t been in the industry doesn’t mean she doesn’t have good taste for design, or what consumers are looking for. Atelier Jolie, the boutique on Great Jones street in Noho, is more concept than traditional retail space. In other words, you don’t just pop in off the street.
Angelina Jolie’s new venture features a small collection of Angelina-approved garments. If you’re the kind of New Yorker who sticks to a casual capsule wardrobe of drapey basics, this is for you. The line features a range of trench coats, suits and skirts made from dead stock or vintage fabrics. Because she’s a humanitarian, all of her clothes are made ethically, with no harm to the planet or the producers. There’s also the option to work with her team of Parsons-student designers to bring in your old pieces, or work from her collection to customize the garments. Simple $15 tee shirts can be patched, screen-printed, and cut.
After shopping — or, rather, designing — you can pop over to a café run by Eat Offbeat, which showcases New York’s talented chefs from all over the world. In addition to delicious and cultured dishes, there are fabric patches to draw on.
Angelina Jolie’s new venture resides in the former home of Jean-Michel Basquiat, which will make anyone who walks through the doors an immediate artist.
FAQs
Q: Where is Angelina Jolie’s new venture?
A: 57 Great Jones St, New York
Q: What makes it special?
A: You can up-cycle your favorite old pieces from your wardrobe.
Q: What else?
A: Her café is run by refugee and immigrant chefs with a range of culinary backgrounds.
