Sometimes the name of a brand like Sporty + Rich says it all. Then you combine it with the Hotel du Cap-Eden-Roc in Antibes, and you have yourself a must-have retro cool wardrobe for the summer. Think terry cloth tennis gear, baseball caps to throw on to go incognito from the paparazzi, and a sweatshirt you need in your life.
Inspired by Goop
Today’s outlets don’t just brand a look, but instead, a whole lifestyle. Take Goop, Gwyneth Paltrow’s universe of wellness and lifestyle products. Though a little bit controversial for selling expensive products that are a little bit out there, Goop has redefined what it means to build a brand. Goop stays true to its principles and knows that they’re not for everyone. However, Goop keeps consumers in mind at the heart of design. The founder of Sporty + Rich, Emily Oberg, like many of us entrepreneurs, was inspired by Goop. The high-quality clothing and collaboration with premium brands bring us to this summer’s must-have: the Hotel du Cap-Eden-Roc collection.
Something Established, Something New: The Hotel du Cap Collection
The brand is just as it sounds: for the rich and the sporty. The company, which is a few years old at this point, has managed to understand the lifestyle of a rich and sporty traveler in every item. What’s impressive is that right out of the gates, Sport + Rich has joined forces with one of the most iconic hotels in the world. The Hotel du Cap-Eden-Roc is a place where people go for generations, which is why it’s so hard to get a reservation. For a place, though that is about tradition, they’ve stayed relevant and fresh. The Sporty + Rich line has all the tennis t-shirts, shorts, and gear with the Hotel du Cap logos which are another piece of modern luxury. Of course, the best materials and quality are at the core of the collection.
Tennis Anyone?
The Hotel du Cap-Eden-Roc has its own slice of Roland Garros at the hotel, with clay courts. To beat the heat, they’re even lit up in the evenings for sporty play when you’re not at Baoli in Cannes. So it’s only befitting that the Sporty + Rich collaboration would have tennis gear to wear on the Hotel du Cap’s courts. With movies like Challengers making us fall in love with pro tennis culture, the preppy athletic aesthetic is all the more appealing.
Prince Sporty Pleated Skirt
The styles are not unfamiliar, with basic button-down shirts and sweat-suit silhouettes making up a bulk of the range. Most styles have multiple colorways, and feature logos that change to reference famous athleisure brands. Sporty + Rich isn’t out here to completely redefine what it means to dress for vacation, but it doesn’t have to. The pieces are a must for your summer travels.
Where to Buy: You can purchase Sporty + Rich on the company’s website and Nordstrom’s, as well as a few select items on the Hotel du Cap’s website as well. What’s even better is if you stay at the Hotel du Cap this summer and shop in their boutique.
FAQs
Q: Who inspired Sporty + Rich?
A: Gwyneth Paltrow and her company, Goop.
Q: What do they sell?
A: Sporty pieces like sweatsuits, workout sets, and polos.
Q: What’s your pick?
A: We love the Hotel du Cap line.
