Maybe it’s just all a ploy for top designers to get some time at the beach, but whatever the reason, summer is the season of pop-ups. Your credit card needs to come out and play too – here are the designer pop-ups we’re hoping to see on the sand this summer.
Louis Vuitton
After opening its first-ever brick-and-mortar Hamptons location in 2023, Louis Vuitton brought Parisian polish to the East End. We’re hoping that the seasonal shop is returning once more – preferably with monogrammed beach totes and breezy summer exclusives. We’re already manifesting poolside selfies in the Aquarelle Monogram Bikini.

Chanel
Chanel’s seasonal boutique has been a mainstay of Hamptons luxury since its debut in 2022—and we’re crossing our fingers it returns for another sun-soaked season. The vibe? Camellia-embellished slides and the iconic Chanel tweed in delicate summer pastels. Imagine wandering in from the beach and walking out with a bottle of No. 5.
Khaite
Khaite’s 2024 pop-up brought modern New York cool-girl (and guy) energy out East. Sleek, minimal, and just the right amount of beach-side breeziness. We can already picture every perfectly-tanned face sporting the Khaite x Oliver Peoples sunglasses collection. If we get a round two, expect sculptural knits, effortlessly cool silhouettes, and us first in line.
Cartier
Cartier’s 2022 pop-up made quite the sea-salted splash. The fine jewelry house brought timeless sparkle to the Hamptons, and made every hour golden hour. We’re dreaming of its glittering return—maybe with Love bracelets stacked between lobster rolls and late-afternoon rosé?
Valentino
Valentino’s 2021 Hamptons debut gave us bold colors, dreamy dresses, and a shot of Italian glamour by the sea. It was the kind of glam that made you want to dress up for sunset dinners, even if you were only headed to the boardwalk. Plus, the new Viva Superstar Shopping Bag in Raffia was literally made to hold all your beach day essentials. It’s high time for this pop-up to make a comeback—because who doesn’t want couture vibes with their clambake?
Balmain
Balmain made waves in 2024 with a Shelter Island takeover that mixed high-fashion drama with laid-back coastal vibes. The result? Embellished minis, statement blazers, and gold hardware glinting in the sun (think: their dazzling new Brass Perfume Hoops). It was part French Riviera, part Hamptons edge and we’ll gladly catch the ferry over to Shelter Island if it’s coming back.
FAQs:
Q: Where is the Louis Vuitton Hamptons boutique located?
A: The Louis Vuitton Hamptons boutique is located at 1 Main St, East Hampton, NY 11937-2701.
Q: Does the Valentino Viva Superstar Shopping Bag in Raffia come in multiple sizes?
A: Yes, the Valentino Viva Superstar Shopping Bag in Raffia comes in Small ($1,290), Medium ($1,890), and Large ($2,200).
Q: How much do the Balmain Brass Perfume Hoops cost?
A: The Balmain Brass Perfume Hoops cost $450.