When your Mom is your business partner, you know that you have yourself a very special situation. In the case of TWP, led by a dynamic mother-daughter duo, something is clearly working: this line looks good on women of all ages. Here’s all you need to know about TWP, a mother-daughter brand.
The Duo
It seems most appropriate to begin with the clothing line’s name, as the initials stand for Trish Wescoat Pound, the designer and founder of TWP. Pound has veteran status in the fashion industry, and in 2021, she wanted to perfect something seemingly simple: the perfect white shirt. When she accomplished this feat via The Boyfriend button-up, she unveiled a brand identity rooted in thoughtful craftsmanship that looks effortless chic. From sketch renderings in her SoHo apartment to staple luxury fashion pieces in every trendsetter’s closet, we’d say they’ve succeeded.
But Pound isn’t the only mastermind behind the brand. Her daughter, Jillian, began working alongside her mother once she finished her studies, and now helms all visual aspects of the company. Working together, the women find a natural balance between fresh and current, while holding onto the design principles that have proven timeless over the years. They manufacture the clothing in New York City and source the fabrics from Italian mills. The materials, like the aesthetic of the clothes, transcend time, so you can wear them forever. While that concept makes sense in theory, if clothes designed to “last a lifetime” feel too youthful or mature as time goes on, you may not get as much use from them as planned. Thanks to this duo, TWP has the rare superpower of making clothes that make women of all ages feel elegant and effortlessly cool throughout life’s stages.
The Vibe
TWP has the “cool girl” factor—and, it makes sense, because the inspiration comes from Pound’s lifestyle and her love for men’s workwear (while denouncing fashion limitations). A night out results in a sparkly skirt, while sketching for work turns into the signature banded sleeve. The clothing is purposeful, because Pound imagines the clothes from lived experiences. Ostrich feathers and silk organza fish scales may not seem utilitarian outright, but creativity isn’t muted by practicality here. Instead, they manipulate the fabrics to create textures and patterns while maintaining a clean, tailored look. What’s the secret? We can’t say for sure, but Pound’s Oklahoma upbringing, juxtaposed with her New York City lifestyle, might have something to do with the edgy-meets-laidback-hybrid—and lots of tailoring.
You can expect cashmere sweaters, tailored shirts, nylon and wool trenches, alongside sequined dresses, and hand-cut beaded skirts (celebration wear is just as essential).
Signature Pieces
TWP has twenty signature pieces. One of them is The Next Ex top—a cropped button-down with a boxy fit and double cuff, made from superfine Italian cotton (and perfect for breaking up with your situationship). If it’s a pair of pants you want, the signature Jettie’s Beach jean has deep, oversized pockets and barrel-leg construction. For a dressier occasion, Jenny’s Gown is a maxi shirtdress embellished with over 100,000 clear faceted crystals, minus the flashiness.
FAQs
Q: Where can I buy TWP?
A: The brand has a store on Melrose Avenue in California, a SoHo location in New York, and a summer location in Sag Harbor. You can also buy the collections online.
Q: What is the address of the New York store?
A: The address is 23 Howard St, New York, NY 10013.
Q: Where can I find the Spring 2025 Lookbook?
A: You can check out the spring collection here.
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