Some will do anything to get their Erewhon fix in NYC. Well, now’s your chance to get a piece of the Hailey Bieber smoothie with a $43,000 membership to Kith Ivy. So, while you get your smoothie glow, you also get padel court sessions in the heart of Manhattan.
The Glaze Craze
The Hailey Bieber “Strawberry Glaze” smoothie at Erewhon became a cultural phenomenon in Los Angeles, retailing for around $18–$20 and promising that ever-so-elusive glass‑skin glow. It became shorthand for LA’s aspirational culture, endorsed by celebrities and endlessly replicated across TikTok. Erewhon’s collaborations with stars like Bieber, Olivia Rodrigo, and Emma Chamberlain turned smoothies into status symbols.
Now, Kith Ivy is channeling that same energy into New York. Unveiled in September 2025, the West Village club marks Kith’s boldest move yet — a private members’ space that merges fashion, wellness, and hospitality.
The Club
Step inside 120 Leroy Street and you’ll find Ivy, Ronnie Fieg’s vision of a members’ club where fashion, athletics, and wellness live under one roof. Membership runs between $36,000 and $43,000 a year, placing Ivy among New York’s most exclusive circles.
On the rooftop, padel courts wait for you to join the sport that’s become a global obsession. Inside, a 1,500‑square‑foot gym outfitted with top‑tier equipment sets the tone for serious wellness. The spa and hydrotherapy suites extend that promise, while Erewhon’s first New York tonic bar means the Hailey Bieber smoothie has finally crossed coasts — and you can sip it without leaving Manhattan.
Delivery
Sure, you could order Erewhon’s viral smoothies (including Hailey Bieber’s Strawberry Glaze) on delivery apps, but that’s the mass‑market fix. However, at Ivy, the tonic bar transforms the same drink into a marker of status, where wellness rituals join padel, curated dining, and fashion as part of New York’s most exclusive circle.
In short, Kith Ivy is New York’s answer to Erewhon’s smoothie hype — a members’ club that trades grocery aisles for padel courts, $20 smoothies for $43,000 memberships, and turns wellness into the ultimate fashion accessory.
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FAQs
Q: What is Kith Ivy?
A: A private West Village members’ club at 120 Leroy Street, combining fashion, wellness, and of course, Erewhon smoothies.
Q:How much does Kith Ivy membership cost?
A: Joining Kith Ivy costs up to $43,000.
Q: Can Erewhon smoothies be delivered in NYC?
A: Yes — Hailey Bieber’s Strawberry Glaze and other Erewhon hits are available on Uber Eats and Postmates, though Ivy’s tonic bar makes them a true status symbol.
