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The Nori Press

Morgane Croissant, Staff Writer

Being a luxury traveler demands that you look impeccable at all times. After all, you need to match the level of sophistication of the hotels and Michelin-starred restaurants you visit. One surefire way to look the part is to wear wrinkle-free clothes. Because even the most gorgeous Chloé blouse or Armani linen chinos can look very frumpy if they have not been properly ironed. Obviously, carrying an iron and ironing board in your luggage isn’t an option, but there’s a new travel accessory that is easily packable, and seems to work like magic. Let’s take a look at the Nori Press

How does the Nori Press work?

The Nori Press looks almost exactly like a hair straightener. It is a handheld, plug-in device that consists of two flat plates that heat up. That said, that’s where the comparison stops. It is not a hair straightener and should not be used as such. The Nori press has large oval aluminum plates, pointed ends, and a water reservoir. When the reservoir is filled with water, the plates release steam to help smooth out the creases on any items of clothing. The device has six different heat settings according to the material you are looking to work on: linen, denim, cotton, wool, silk, and polyester.

If you have a steamer and think that it probably does as good a job as the Nori Press, think again. The heated plates on the Nori Press are much more successful at flattening out your clothes, and because they have pointed ends, you can work on small details and handle hard-to-reach places. Also, if you want to smooth out a shirt collar, or put a crease in the front of your pants or in the sleeves of your shirts, it can do that. Your steamer can’t.

A Must-Have Travel Accessory

Thanks to its 14-inch length, the Nori Press is small enough that you can pack it in your carry-on. At 1.4 lbs, it’s also light enough that you won’t exceed your luggage allowance. The eight-foot long cord allows you to use it in any room, even the ones with just one seemingly unreachable plug. And because it is dual voltage, it’s easy to use in just about any country. (That doesn’t mean you can forget your universal electrical adaptor, however).

While the Nori Press is a travel essential, it’s not allowed everywhere. If you’re going on a luxury cruise, make sure to check if it is allowed on board the ship. Many cruise lines confiscate steamers, irons, and hair straighteners from travelers upon embarkation as they present a fire hazard. Consider yourself warned. 

More about the Nori Press

The Nori Press comes in a variety of colors: white, blue, navy, lavender, green, and pink. While you can purchase a travel case for your press (made of vegan leather and a heat protectant lining), the case is only available in blue.

While Nori recommends that you use their $15 Fabric Facial spray to help with the ironing process, it’s not necessary. The Fabric Facial spray consists of deionized water and essential oil, which may leave your clothes smelling fresh, but won’t help make them smoother. 

Bundles that include the Nori Press, a travel case, and a bottle of the Fabric Facial spray are available. You’ll save 13% by buying a bundle instead of buying all three items individually. 

The Nori Press is available online, as well as at Target throughout the United States.

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FAQs

Q: How much does the Nori Press cost?

A: The Nori Press costs $120.

Q: How big is the Nori Press?

A: The Nori Press is 14-inch long and weighs 1.4 lbs. The cord is eight-foot long.

Q: Do you need an ironing board to use the Nori Press?

A: No, you don’t need an ironing board to use the Nori Press.  

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