A fresh approach to New York City’s social landscape is taking shape with the upcoming opening of The Maze. The Maze is set to debut in the fall of 2025 at 43 West 24th Street in New York City’s Flatiron District. This meticulously designed 4,600-square-foot haven initially looks like a club like any other. But, it’s got one thing about it that sets it apart from all the rest. It’s New York’s first alcohol-free club.
The Maze
Justin Gurland, a 17-year-sober entrepreneur and Licensed Master Social Worker (LMSW), drives The Maze’s vision. It’s not just about removing alcohol in it’s entirety. His mission is more profound than that. Simply, Gurland is redefining what it means to truly connect with people. In this, he cultivates a space that actively champions intentional living, mindfulness, and profound personal growth.
This space kind of looks like something aesthetically belonging to a boutique hotel, with an inviting, conscious community vibe. There will be elegant lounges, where members can sip premium coffee at a high-end bar. The Maze is also going to be a versatile event space, which will lend itself to various outlets of connection and creativity. The OPA Architecture and Laube Studio’s masterful designers have thoughtfully crafted every area of The Maze to foster meaningful interactions, and ensure an atmosphere that steers clear of traditional nightlife’s conventional clamor.
Membership
Membership applications for The Maze open this summer, with intentionally limited access. The community is harmonious, but of course — exclusive. Naturally, it’s a members-only operation model, which completely checks out. After all, it’s a coveted New York social club. The Maze will unveil precise pricing details closer to launch.
Food + Drink
The dining experience will be elevated — but unique, as it’s a culinary journey not built around booze. The Maze will feature a New American restaurant, the menu of which will include sophisticated mocktails and artisanal coffee selections. It all beautifully aligns with the club’s ethos. Expect mindful indulgence with every bite. And for a particularly memorable experience, the Cornerstone Dinner is a signature event, designed to spark genuine connection and engaging conversation among esteemed members.
Community
Community and connection is everything here. Beyond the exceptional dining, exclusive networking events, curated mixers, and bespoke experiences will all serve as springboards for conversation, cultivating both personal and professional connections. Think sophistication without sacrifice.
FAQs
Q: When and where will The Maze open?
A: The Maze is set to open in the fall of 2025, at 43 West 24th Street in the Flatiron District of New York City.
Q: What makes The Maze different from other social clubs?
A: The Maze distinguishes itself as New York City’s first alcohol-free members’ club.
Q: How can I become a member of The Maze?
A: Interested individuals are invited to join the waitlist via The Maze’s official website. Membership applications will open this summer, and will be reviewed on a rolling basis to ensure a carefully curated and harmonious community.
