• Wednesday, September 30, 2020
NYC Shops

Brooklyn Denim Company

A Label Without a Cause
January 31, 2013
By , NYC Contributor

The place: Brooklyn Denim Company

The space: Perhaps the truest test of your personal Fonzie factor is slipping on a pair of jeans. The cut and jib can say a lot (and scream, too), so it’s well worth consulting New York’s denim guru, Frank Pizzurro. His 1,600-square-foot shop, housed in the former Hinds & Ketcham lithography building, retains a workman’s flavor in its worn wood floors, whitewashed walls, plate-glass windows, and industrial pillars. Color comes in many shades of blue, folded on floor-to-ceiling shelves along the walls and hanging from racks in the center.

The product: Ever since GQ called Frank Pizzurro’s first edition jeans “A born classic,” denimites have been amending their wardrobes with both his own label and his stock of smaller, artisanal brands such as Raleigh Denim, Baldwin, and Stronghold.

The special: The staff is particularly excited about the new jean jacket designed by the shop’s own label.

85 North 3rd St., 718-782-2600, brooklyndenimco.com

Want more Brooklyn Denim Company? Check out our exclusive interview with Frank Pizzurro.

(Photo courtesy of Brooklyn Denim Company)