Who: Sir Richard Branson
Where: Kasbah Tamadot, Morocco
Who: Donatella Versace
Where: Palazzo Versace, Queensland, Australia
The scoop: Claiming to be the world’s first fashion hotel when it opened in 2000, Palazzo Versace proves that the luxury fashion house leads trends in both couture and real estate. The resort, an aggressive development of hotel and condominiums on the Gold Coast of Queensland, Australia, gets 300 days of sunshine a year. This makes it a pretty perfect place to vacation, any time. Versace is synonymous with opulent, over-the-top luxury when it comes to clothes. It comes as no surprise, then, that when you give the company 200 bedrooms on prime white-sand, beachfront land, three gourmet restaurants, 90 berths to park your yacht and plenty of high-end shopping (including, of course, a Versace boutique), you have yourself a reason to venture to these parts of the vast country of Australia. In lieu of velvet brocade and animal prints, though, the décor is elegantly subdued. And service is impeccable enough to meet the standards of hotel heiress Paris Hilton, the Rolling Stones and the blink-and-you-missed-it romance of Kate Hudson and Owen Wilson.